Driving financial excellence
& Promoting road safety
As we move into 2025, First Citizen Finance continues to lead the way in providing expert financial solutions while actively engaging with the motor industry to promote road safety in the local community.
Brian Johnson, Lead – Strategic Partnerships at the RSA; Sgt. O’Sullivan; Mark Doran, Jack Doran Motors; Superintendent John Callanan; Nicky Smith, Smiths of Drogheda; Sarah O’Connor, Director of External Affairs and Partnerships, RSA; Robert Doran, Jack Doran Motors; Cathaoirleach, Cllr. Kevin Callan; Hubert Murphy, CEO Drogheda & District Chamber; Robert Murray, Head of Marketing at First Citizen Finance; Pat Shanley, Windsor Drogheda Peugeot; Alan Reynolds, Brian Reynolds Car Sales; Jonathan Meade, President of the Society of the Irish Motor Industry; Stephen Redmond, Western Motors; Cathy Malone, Malones Toyota Drogheda; Laura Durrigan, Area Sales & Portfolio Manager at First Citizen Finance; Gerry Hargadon, Sales Director at First Citizen Finance; Conor Walsh, Frank Keane Drogheda; and Peter Walsh, Colm Quinn BMW Drogheda.
Kevin Monahan, Sales Manager at Malones Toyota Drogheda, receives a certificate following his successful completion of the 2024 training course.
CPD Events: Enhancing Dealer Expertise
In 2024, First Citizen Finance once again rolled out its successful Continuing Professional Development (CPD) series, reaching over 300 delegates from motor dealerships across Ireland. These sessions are designed to ensure that dealership staff stay up to date with the Central Bank of Ireland’s Minimum Competency Code, enabling them to provide Irish car buyers with the highest standard of financial advice.
By offering this training, First Citizen Finance plays a crucial role in ensuring that dealers are equipped with the knowledge necessary to guide consumers toward the best financial solutions for their vehicle purchases, whether they are new or used. This initiative will continue to be a key component of dealer engagement in 2025.
Drogheda Motor Show: A Milestone for Road Safety
The 14th Annual Drogheda Motor Show, held in October 2024, marked a significant step forward in the collaboration between local dealers and key organisations like the Road Safety Authority (RSA), An Garda Síochána, and SIMI. This year, a special 5-point Road Safety Charter was introduced, with Drogheda-based motor dealers collectively committing to a series of actions that prioritise road safety in their business practices.
This initiative underscores the commitment of Drogheda-based dealers to make road safety a central focus of their customer interactions and community outreach in 2025.
Gerry Hargadon, Sales Director for First Citizen Finance, delivers accredited training session to Motor Dealers in Liffey Valley, Dublin.
A Year of Continued Engagement
Looking forward, First Citizen Finance will continue to build on its efforts in Drogheda, offering ongoing support for local dealers through CPD training, tailored financial solutions, and strategic partnerships that drive excellence in the local automotive sector.
With road safety as a key priority, the company is dedicated to supporting initiatives that benefit the community and encourage safer driving for all.